The letter

Fragrance, explained properly.

Most fragrance writing is about what to buy next. This one is about the bottles on your shelf, and getting more out of them.

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What it covers

• New releases, and what they actually smell like once they are on skin rather than paper.
• Head-to-head comparisons: how the bottles worth owning stack up, and which wins where.
• How the industry works — houses, reformulations, concentrations, and why prices move.
• The vocabulary in plain English: sillage, longevity, accords, and the rest of it.

It is new, so there is no archive to show you yet. The letters will be occasional rather than weekly, because a schedule we cannot keep is worse than no schedule.